Looking to do business in Vietnam?
After years of limited foreign investment, and an economy which did not have a market orientation, Vietnam is slowly opening up to the outside world. Finally recovering from the effects of the Vietnam War, its leaders are very interested in growing a modern economy that can compete in the new world. To reach its ambitious goals an educated workforce is necessary. Although Vietnam is a literate country with over 86% of the population being literate, this very young population of about 86 million people requires advanced training and education to reach the economic goals of the country.
The Vietnamese government has targeted training and education as two key areas to focus on. One way the Vietnamese government is using to improve education is to partner with a number of International colleges to develop programs in Vietnam.
What intercultural programs are needed in Vietnam?
There is a huge demand for management skills programs, dealing with customer service and communication.The organizations that want this training are typically located in the two major cities of Hanoi and Ho Chi Minh City. The products that Vietnam exports are rice, coffee, rubber, oil and a variety of textiles. It is clear to the leaders of the country that to offer advanced products the population need to have a much higher level of education. This is a very traditional country which expects a formal type of training. The trainer is front and center lecturing. Working in groups is not expected. As in most Asian countries harmony is desired, especially in the classroom. Never put a student on the spot or single her out. Older participants are greatly respected. Knowledge of the English language is prized. Many of the program participants may have limited speaking skills, and may not understand your vocabulary. Using visuals to present your program can greatly improve their comprehension of your material. The training should be short and to the point. Practical information is highly valued. After asking a question to the group you may often experience silence. The students do not want to challenge you or present their opinions. In the Vietnamese culture teachers are highly respected.
Vietnam joined the World Trade Organization. This should give the country a push to continue it’s plans for economic expansion. Having participants who are motivated and interested in learning is a plus when training in Vietnam. The Vietnamese culture values education, and is poised to join the ranks of highly functioning countries. Training is a critical aspect of this plan.
Dr. Neil Orkin is president of Global Training Systems. His organization prepares corporate professionals for Global Business Success and cross-cultural management.